About me

Designs and leads customer centric product, service and organisation innovation programs for global organisations. Over 200 creativity and effectiveness awards. Currently researching systems psychodynamics during digital transformation at INSEAD.

Specialist experience:

1. Launching and integrating new innovation led business units

2. Innovation strategy and vision setting

3. Digital innovation leadership development programs and coaching

Motivated by:

- ESG (Environmental, Social, Governance)

- Futures methodologies for corporate development

- Building creative courage

- Value creation

- The Social Progress Index

Highlight Initiatives:

- Barclays digital banking portfolio and Mobile Banking 67 NPS

- Visa Europe's 2012 integrated Olympic platform

- Pan-EU contactless payments launch

- Jaguar Land Rover x Apple Watch digital innovation black ops collaboration

- EVRY Strategic Design Lab (APEX investment & IPO exit)

- AMEX's global 5-star mobile product

- Lipton Ice Tea global repositioning to become fastest growing "better for you" beverage globally

- Bayer global image development

- Youth Against Gang Violence Effectiveness Grand Prix

- Anti Drink Drive - United Nations Public Service Award

Highlight Collaborators:

Hugh Jackman, Usain Bolt, Interpol, IOC, OBS, WME, Universal Records, Facebook, Google


Branding, Digital Strategy, Mobile Marketing

Sector Experience

Advertising, Automotive, Consulting Services, Finance, FMCG, Food & Beverages, Information Technology


Cannes Lions, Clios - Gold, D&AD Award - Nomination, Effie\'s - Gold, London Design Award, New York Ad Festival, Webby Award


American Express, Barclaycard, Barclays, bayer, Jaguar, Laterooms.com, Luxottica, SwiftKey, Unilever, Visa

Currently No Recommendations
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
Creativepool member since 13 April 2016