About me
Designs and leads customer centric product, service and organisation innovation programs for global organisations. Over 200 creativity and effectiveness awards. Currently researching systems psychodynamics during digital transformation at INSEAD.
Specialist experience:
1. Launching and integrating new innovation led business units
2. Innovation strategy and vision setting
3. Digital innovation leadership development programs and coaching
Motivated by:
- ESG (Environmental, Social, Governance)
- Futures methodologies for corporate development
- Building creative courage
- Value creation
- The Social Progress Index
Highlight Initiatives:
- Barclays digital banking portfolio and Mobile Banking 67 NPS
- Visa Europe's 2012 integrated Olympic platform
- Pan-EU contactless payments launch
- Jaguar Land Rover x Apple Watch digital innovation black ops collaboration
- EVRY Strategic Design Lab (APEX investment & IPO exit)
- AMEX's global 5-star mobile product
- Lipton Ice Tea global repositioning to become fastest growing "better for you" beverage globally
- Bayer global image development
- Youth Against Gang Violence Effectiveness Grand Prix
- Anti Drink Drive - United Nations Public Service Award
Highlight Collaborators:
Hugh Jackman, Usain Bolt, Interpol, IOC, OBS, WME, Universal Records, Facebook, Google
Skills
Branding, Digital Strategy, Mobile Marketing
Sector Experience
Advertising, Automotive, Consulting Services, Finance, FMCG, Food & Beverages, Information Technology
Awards
Cannes Lions, Clios - Gold, D&AD Award - Nomination, Effie\'s - Gold, London Design Award, New York Ad Festival, Webby Award
Clients
American Express, Barclaycard, Barclays, bayer, Jaguar, Laterooms.com, Luxottica, SwiftKey, Unilever, Visa