About me

I am a hands-on creative adept at building compelling brand stories. Having performed the role of Creative Director with some leading practitioners in brand (Wolff Olins, Landor, Siegel+Gale and Fitch) - I bring with me a wealth of branding experience and thinking.

Context and collaboration are central to my working process. Having worked closely on projects with strategists since 2000, I am a strong advocate of strategic thinking. Collaborating with a wide range of disciplines and their practitioners continues to expand his parameters to develop solutions that manifest across multiple channels.

I have built and lead creative teams, developing and nurturing individual talent, promoting studio conditions for bold thinking and working collaboratively to create compelling results.

I have worked with a wide variety of clients across many sectors including: Airtel, Asian Paints, British Airways, The British Council, Cadbury, Caja Madrid, Ciudad de las Artes y las Ciencias, Coats Viyella, Hindustan Pencils, Idealista, Marico, Moët & Chandon, Museo de Arte Contemporaneo de Vigo, Nestlé, PepsiCo, Sadara, SAB, Star TV, Turkcell, Vodafone.

Having lived and worked in many distinct parts of the world, ever curious, I believe that exposure to different places and cultures can only benefit and inform the creative process.