About me

London based Agile product designer. Comfortable taking the lead on web or app projects with complex workflows. Creating responsive digital experiences are my day-to-day activities. An expert at helping startups or scaleups design AIML agentic driven platforms, Saas or responsive applications for app or web, for the likes of Cynergy Bank, Preqin (Blackrock), Jellyfish, Deutsche Bank, PlayStation, Vanquis Bank, OakNorth Bank and others. Whether replatforming or zero-to-one greenfield, user-centred apps and websites that deliver seamless user experiences.

As a UX contractor the last 13 years in London, I have honed an impressive skills array and worked the full life cycle of products, leading workshops and discovery phases (UX), through to the delivery phases (UI), wireframing and prototyping highly functional UX frameworks and creative user interfaces that match the needs of both customers and business areas. Being lead UX and the key UX contact for the client, a champion for the user, I advocate user-testing, usability testing, end-to-end design experiences and creating slick high-fidelity user-journey prototypes built on design systems which adhere to WCAG and compliance standards.

Translating complex requirements into simple interfaces, leveraging AI tools like Claude Code to optimise designs and build early prototypes, driving workshops, with the aim of creating polished UI designs that align with user needs and business goals. Comfortable managing a team or being a team player - skilled at designing cross-platform (iOS, Android or web). Able to plot high level journey maps, blueprints, wireframes, designing micro interactions, video editing and animations, polished UI, ready to be plugged into design systems.

Skills

Agentic AI, AI, AIML, Claude Code, data visualisation, design systems, Digital Transformation, figma, Marvel, Mobile first, Product Design, prototyping, rapid prototyping, replatforming, responsive, sketch, style guides, Usability, user experience, user flow, user interface design, user journey, user research, user testing, ux patterns, UX/UI, Web Design, workshop

Sector Experience

Banking, corporate, E-Commerce, Finance, financial services, Fintech, Retail, Travel & Leisure, user experience, user interface

Awards

IBS Intelligence 2025 – Best in Class – Banking Channels – Super App, Qorus Global Banking Innovation Awards, UK APP OF THE YEAR 2018

Clients

Arco, boots, Camden Market, Crystal Palace, Cynergy Bank, Deutsche Bank, Gatwick Airport, Morrisons, National Car Parks, Nintendo Software Technology, OakNorth Bank, Preqin (Blackrock), Repucom, Rimmel London, Siemens, Sony PlayStation, Southwest Trains, Vanquis Bank Ltd