Branding Agencies

Branding agencies define the strategic and visual identity of a company: research and market positioning, naming, tone of voice, identity system (logo, type, colour, motion), brand guidelines and launch playbook. Many also lead category strategy and portfolio architecture for multi-brand businesses.

Mid-market rebrands run $150,000-$500,000 for strategy + identity + guidelines + launch toolkit. Enterprise rebrands with portfolio architecture and global rollout reach $1m-$5m+ depending on scope. Naming alone usually $25,000-$100,000.

A focused rebrand programme runs 4-9 months end to end: research and strategy 6-10 weeks, identity development 8-14 weeks, guidelines and toolkit 4-6 weeks, plus launch support. Larger portfolio architectures can extend to 12-18 months.