About us

It started with a shirt. Well, eight to be precise. In 1991 when Johnnie couldn’t find a ‘just right’ shirt, he crafted them himself from his kitchen table. Years later and he’s fronting a major British clothing brand with a turnover of £350 million. It took hard work, determination – countless cups of tea – and brand values that we still champion today; stylish, grounded, uplifting.

We’ve now outgrown Johnnie’s kitchen and are based at the significantly larger Boden House in West London. We’ve got a gigantic warehouse in Leicester, an office in a trendy part of Boston and a warehouse in Pittston, Pennsylvania.

Together we might put a spring in the step of over 1.7 million customers worldwide and a team of over 900 who take that joy and weave it into our colourful clothing.

Stylish, grounded, uplifting – these values live through everything we do – and everywhere we go. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We keep our teams happy with a generous clothing allowance, free toast and fruit plus one epic summer party. It’s a formula that makes it a pretty jolly place to work (did we mention the summer party?).

We curate a world of beauty that’s ethical, inclusive – and importantly – good fun.

We inspire you to live your best life. We are Boden.

Boden's work

Boden AW25: A British Spirit in Mull of Kintyre

Boden - Get the Party Started

Boden 2021 Promotion

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