About us

The BMW Group is the leading provider of premium products and premium services for individual mobility. Home of world famous automobile brands - BMW, MINI and Rolls-Royce Motor Cars.

Along with its automotive concerns, the BMW Group's activities comprise the development, production and marketing of motorcycles, as well as comprehensive financial services for private and business customers.

We are performance-oriented and know by experience that good performance is only achieved if our employees feel comfortable and appreciated. Therefore, mutual appreciation and constructive argument are integral parts of our corporate philosophy. We know no cultural and national boundaries.

Instead, we believe in exchange of views, as team work is more than the sum of individual achievements. And we attach importance to a balanced relation between career and private life. This is the only way to ensure that our employees achieve the high performance we expect of them – and appreciate in return.

BMW's articles

How $52M In Brand Equity Beat $559M in Hard Assets

Logo to Legacy: What the Best Visual Identity Designs Have in Common

The Campaign Is Dead. Long Live the Storyverse.

The existential horror of virtual influencers #PredictionsMonth

Clash of the Titans: The Greatest Brand Battles of All Time #MediaMonth

What AI really thinks of the world’s biggest companies

#techtuesday: Inflatable cars, robotic kitchens, the world's smallest house and other stories

#techtuesday: The week in Musk, the Uber skyport, a giant AR Bono and other stories

Account Wins of the Week

#techtuesday: Fitbit for your face, Nokia banana phone reborn, Virgin Hyperloop and more

#techtuesday: The best of CES 2018 and other stories

#techtuesday: A sky full of drones, an AR Brian Blessed, Gucci VR and other stories