bmore
Dummer
ABOUT
THE CHALLENGE:
Raise awareness of blink eye drops, stocked in Boots, Superdrug and Waitrose and the main competitor to Optrex.
THE SOLUTION:
Develop a microsite featuring an eye workout video and buy online links, and promote the content to a precise target audience using Facebook.
THE RESULT:
An engaging, targeted microsite and a Facebook campaign which is enticing people to the site.
Back to Digital Consumer Awareness project
Jared Jeffers
Graphics Designer, NHS , North East Essex
United Kingdom
Anele Siwawa
Founder, Vision Is Primary
Zimbabwe
Joe Bracken
Account Manager, Grammatik
United Kingdom