ABOUT

THE CHALLENGE:

Raise awareness of blink eye drops, stocked in Boots, Superdrug and Waitrose and the main competitor to Optrex.

THE SOLUTION:

Develop a microsite featuring an eye workout video and buy online links, and promote the content to a precise target audience using Facebook.

THE RESULT:

An engaging, targeted microsite and a Facebook campaign which is enticing people to the site.