The mountain town of Telluride in Colorado is a unique and amazing place. A ski resort in winter and an outdoor activities haven in summer, it plays host to numerous festivals and Ralph Lauren's 16,000 acre ranch is on its outskirts. The surrounding area even boasts a healthy population of mountain lions.
At the epicentre of the heritage mining settlement is a high street free from the glare of traffic lights and neon signage with no buildings above two stories. The result is a stream of retailers using creativity and craft that's in keeping with the local aesthetic, to construct an identity that'll attract shoppers.
