About me
Blue has over 14 years of experience in advertising. Blue was selected to represent China at the Cannes Young Lions Print Competition in France. In 2017 she was exchange to BBH London office for several projects.
Blue's works have been shortlisted and/or awarded on both the local and international award circuits. These include several shortlists at Cannes Lions; a Gold in Video and a Silver in Print, both at the One Show Youth Awards ; and a Silver at the prestigious LongXi International Awards for Chinese advertising.
After 12 years advertising career, blue joined The Camp as an art resident in France. With a mixed 16 countries team, co-created a sustainable project related with plastic art and ecosystem.
Before joining Thecamp, Blue worked for AKQA, BBH, McCann Erickson , Dentsu, working on Clients that include: episteme, Lancôme, Chanel, Nike, Apple,Bose Google, Martell, Audi, Sephora, Max factor, Evian, Sanlitun Village, Mentos, Candy Crush, ABInBev and more.
Now, blue work as a creative freelancer, world-widely. She has been worked at Hakuhodo Tokyo, teamwork with LA and Tokyo team to pitch the SHISHEDO Asia new product launch 360 campaign;
also with 72andSunny Singapore, to pitch the Marriott Hotel CNY launch 360 campaign.
also Airbnb,Publicis LUXE,F&F, etc...