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It’s never too late to chase your dreams, as shown in this hilarious and heartening spot for Arden University.

Arden University has a track record of empowering its students to shut down self-doubt, a concept we helped bring to life in the form of the posturing critic starring in this spot, who thankfully fails to the lead character ‘in her place’.

Using Photoshop, we designed the look of the critic, from clothing to facial features, liaising with the client throughout to pinpoint the greyness of his hair and exuberance of his stance. Next, it was time to animate him using ToonBoom. Lead animator Christine Peters and her team conveyed much of the flamboyance and arrogance of the character in his physicality.

Christine comments: “What I enjoyed the most about this project was figuring out the posing and acting of each shot. The poses were so satisfying to do as they set the tone for the shot. For example, in the running machine scene, when he’s lying down on top of the screen, we wanted him to be ridiculing her physically as well as verbally."

We really played with the way he inhabits her space; he is small in stature but that doesn't stop him from encroaching on her life.