About me
WHAT I AM ABOUT
Creating marketing campaigns, being in a great environment, with great people, working on and helping to create brands, what's not to like.
Having been in agencies from small to large, I realised I wanted to make a difference. Not just creatively but with the whole business of what we do. Freelancing just didn't do it for me, I wanted to be part of something, part of an energy, to create our own philosophy. That's why I started my own agency. Above-the-line, below-the-line, dm, b2b, b2c, social, etc, etc... these are labels to me, boxes, which can be useful, but mask the real intent of the work, the purpose. To be an engine and a facilitator for the client's brand.
I now work on projects that cover all aspects of communication, from art, film, blogs, to... mentoring at creative schools, like Istituto Marangoni, where the stimulation and the work is, to me, forward thinking and exciting. Get's the creative juices flowing.
Skills
Art Direction, Outdoor, press, Radio, Social Media, websites, • B2B and B2C, • CMS and web content, • Copywriting, • Digital, • DM and SP, • e-marketing/viral content, • Graphic design, • International brands, • Management of Creative Departments, • TTL/ATL/BTL, • TV, • TV direction and production