About me

I am an award-winning, concept-driven creative director and copywriter based in Chicago. Currently available for freelance. Also open to full-time possibilities if we both fall in love with each other.
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EXPERIENCE.
With over 10 years of experience, my background is pretty well-rounded. But I come with a strong focus on social (paid, organic & reactive), online video, activations and earned for CPG, beer and spirits brands plus insurance. I've also produced print, digital, broadcast, radio and some things I'd rather not talk about.
I've helped pitch and win (and lose) new business. I pitched master brand campaigns. I've worked on global business. I've done shopper. I wrote B2B direct mail. Whatever the case, insight-driven, dumb-fun attention-grabbing work is my absolute favorite.
In my most recent full-time role, I managed a creative team of six, driving award-winning activations and overseeing the social work (reactive/trendy, organic, paid) for Oscar Mayer, Velveeta and Jet-Puffed at Kraft's In-house shop The Kitchen. There, we collaborated with chronically-online strategists to produce engaging social stunts and some silly headline-worthy activations, campaigns and reactive content.

AWARDS
2024
The One Show - Bronze - Brand-Side/In-House - Direct - #SaveBaconHairs
The Drum Awards - Silver - Social - CPG
The Drum Awards - Silver - Social - Integrated
Webby Awards - Nominee (Finalist) - Advertising Social Media Campaign - #OscarTakeMeToProm
Webby Awards - Honoree - Advertising Social Media Campaign - #SaveBaconHairs
Webby Awards - Honoree - Advertising Real-Time Response Campaign - #SaveBaconHairs
Telly Awards - Silver People's Choice - Beef Baby
Shorty Awards - Gold Honor - Multi-Platform Campaign - #SaveBaconHairs
Shorty Awards - Silver Honor - Branded Content - #SaveBaconHairs
Shorty Awards - Bronze Honor - Food and Beverage - #SaveBaconHairs
Shorty Awards - Finalist - Integrated Campaign - #SaveBaconHairs
Shorty Awards - Finalist - Multi-Platform Partnership - #SaveBaconHairs
Shorty Awards - Finalist - Filter/Lens - #SaveBaconHairs
Shorty Awards - Finalist - Real-Time Response - #SaveBaconHairs
Shorty Awards - Finalist - Gamification - #SaveBaconHairs
Shorty Awards - Finalist - Humor - #SaveBaconHairs
Shorty Awards - Small Agency of the Year
Campaign UK - In-House Agency of the Year
2023
The One Show - Shortlist - Brand-Side Projects - #OscarTakeMeToProm
The One Show - Shortlist - Brand-Side Projects - Go Smoregazing
The One Show - Shortlist - OOH Craft - Go Smoregazing
Shorty Awards - Gold Honor: On a Shoestring - #OscarTakeMeToProm
Shorty Awards - Finalist - Integrated Campaign - Go Smoregazing
The Drum Awards - Winner - Social Media: Real-Time Response or Activation - #OscarTakeMeToProm
The Drum Awards - Finalist - Content: Social Media - #OscarTakeMeToProm
The Drum Awards - Finalist - Digital Advertising: Integrated - Go Smoregazing
The Drum Awards - Finalist - Out of Home: Multi-Channel Campaign - Go Smoregazing
The Drum Awards - Winner - Social In-House Team of the Year
The Drum Awards - Winner - Content In-House Team of the Year
The Drum Awards - Finalist - Digital Industries: Agency Team of the Year
New York Festivals - Shortlist - Small Budget/Big Idea - #OscarTakeMeToProm
Obie Awards - Shortlist - Custom Installation - Go Smoregazing
Ace Awards - Finalist - Creativity Design & Packaging - Go Smoregazing
2022
Clio Awards - Silver - Brand & Corporate Identity: Design - 6ourbon 7ime
Clio Awards - Silver - Design Craft: Typography - 6ourbon 7ime
Clio Awards - Bronze - Digital/Mobile & Social Media Craft: Graphic Design - 6ourbon 7ime
Clio Awards - Shortlist - Direct Marketing: Design - 6ourbon 7ime
The One Show - Merit - Interactive: Craft in Online/Mobile - 6ourbon 7ime
The One Show - Merit - Integrated Craft: Art Direction - 6ourbon 7ime
ADC - Bronze - Advertising - 6ourbon 7ime
ADC - Merit - Visual Craft / Art Direction - 6ourbon 7ime
ANDY Awards - Winner - Craft - 6ourbon 7ime
Chicago ADDY - Silver - Digital + Print Advertising - 6ourbon 7ime
2021
London International Awards 2021 - Bronze - Art Direction Campaign - 6ourbon 7ime
ADC 100th Annual Awards - Shortlist - Press - 6ourbon 7ime
Creative Pool Annual Awards - Silver - Integrated - 6ourbon 7ime
Jay Chiat Awards - Silver - National Strategy - 6ourbon 7ime
Etc.
Illinois Governor's Conference on Tourism - Best Tourism Marketing Campaign — Take a Stand Center, Illinois Holocaust Museum (2018)
Chicago Interactive Media Awards Star - Winner - Cross-Channel Campaign - Amana (2011)
Marcom Awards (Student) - Honorable Mention - "Silence is Golden" Chicago Fire Department PSA (2008)
Ava Awards (Student) - Platinum Honor - "Save Your Shirt" Spec Gillette :30 Spot (2008)
Columbia College Chicago Spot Shot Contest Winner - "Save Your Shirt" Spec Gillette :30 Spot (2008)
PRESS
Ad Age
AdWeek
Agency Spy
Creativity Editor's Pick
DigiDay
The Drum
Forbes
Crain's
People

Skills

Advertising, B2B, B2C, Brain storming, Branding, Content, Copywriting, Creative Direction, PR, Social Media

Sector Experience

Advertising, Branding, Creative Services

Awards

Andys - Gold, Art Director’s Club - Bronze, Art Director’s Club - Merit, Clios - Bronze, Clios - Shortlist, Clios - Silver, Creativepool Annual Silver, LIA Award - Bronze, One Show - Bronze Pencil, One Show - Merit, Shorty Award, Telly Award, The Drum Award, Webby Award

Clients

Beam Suntory, CDW, Corona Light, Esurance, Kraft Foods, Samsung, SC Johnson, T-Mobile, Tyson Foods, Whirlpool