About us

How can you stay integrated in today's un-integrated world of marketing? What can you do to navigate through all the noise, when even toasters can Tweet? We believe in the power of a Rally Cry. Because when you stand for something, you can take on anything.

Our job is to help brands grow, thrive and win. Empowering brand owners identify why they exist, unifying their marketing strategies, and helping to achieve their commercial goals.

It all starts by identifying the Brand Enemy - the one factor, that, if overcome, will have the greatest impact on a brand's success. Next comes the brand's Rally Cry - a rousing and simple articulation of how the brand can tackle its 'enemy'.

For the brands we work with, again and again, defining the Rally Cry inspires clear and purposeful ways to articulate a brand's story. It steers the way it speaks and behaves. And inspires a powerful and meaningful way of thinking about the brand experience.

The Rally Cry also provides a filter to focus effort on the things that will have the most impact for the brand and business. And better brands mean more profitable businesses.

BJL's achievements

Site Achievements

Contributor:
BJL has been a Contributor since 25th November 2015.

Invitex3 Contributor

6 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2020

Ronseal Pocket Parent for Sherwin Williams Shortlisted Advertising: Digital

Featured work

Projects picked by the Creativepool editors for the homepage.

Making a difference through community spirit

6 February 2021

100 Years of Beaverbrooks

13 May 2019

Turn Nagging Doubt into nothing-to-worry about.

3 October 2017

Check-in shouldn't be a drag

31 January 2017

Satisfy Your Hunger Monkey

15 February 2016

Whyte & Mackay: Surprisingly Smooth

6 February 2016

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.