About me

In two decades in the communication industry, I've worked on agency and client side as a creative and marketeer for Springer & Jacoby, Saatchi & Saatchi, JWT, Leo Burnett, Ogilvy, BBDO Interone, set up TBWA\Vietnam, am partner in headphone start-up Lynxsonic, and currently the Executive Creative Director at VML India.

Working across disciplines, I've picked up more than 200 national and international awards, incl. Gold at Cannes, the first ever D&AD for Vietnam, was named most awarded DM creative in Asia, "hottest" creative in Vietnam, and ranked in the Top 100 of "Hottest Creatives in Asia".

Some highlights throughout the years:
- The "TransMariners" for the Republic of Singapore Navy became the 4th most awarded campaign in the world (Won Report), helping Saatchi & Saatchi Singapore to become the most awarded direct marketing agency in the world.
- The Coke "Olympic Beat" campaign garnered 400 Million views within the first month on air.
- The "Real Life Snake Game" for BMW became the world's first WeChat ad.
- Within a year of being set up, TBWA\Vietnam became the most awarded agency in the country.

I became a member of the advisory council of the University of Economics, Ho Chi Minh City, was ranked top in Creativepool's "Top 25 Inspiring & Influential Art Directors", and in the Top 10 of Lürzer's Archive's Creative Directors in China for 3 consecutive years.

With my own design consultancy, I focus on the healthcare industry. During the Covid pandemic, I helped to launch a reusable mask into the Chinese market, that eliminates viruses upon impact. The project picked up design awards worldwide and became part of the collections of the Design Museum, Essen, Germany, the "Neue Sammlung" of the Pinakothek der Moderne, Munich, Germany, and the MOOD Design Museum at Lake Como, Italy. I was ranked No. 1 Packaging Design CCO in China and Asia Pacific, my design consultancy Packaging Design Agency in China and No. 4 in Asia Pacific by ADC New York.

I'm a member of D&AD, Cannes Lions' 1954 Club, and The Design Society Singapore. I was a judge at D&AD, London International, New York Festival, Adfest, Award, Young Guns, AdStars, and A'Design Award .

In my free time, I lecture on marketing and advertising and work on design projects.


Advertising, Art Direction, Brand / Logo Design, Branding, Creative Direction, Digital Marketing, Graphic Design, Packaging Design

Sector Experience

Advertising, Branding, Communications, Design, Digital (SEO, PPC, SEM...), Packaging


ADFEST Awards, Cannes Lions, Caples DM Award, Clios - Gold, Creative Circle Award - Gold, D&AD Award - Nomination, Effie\'s - Gold, Red Dot Concept Design Award, The Caples, The Spikes


Abbott, Asia Pacific Breweries, Beiersdorf, BMW, Coke, Diageo, Dutch Lady, Ford, Greenpeace, HSBC, Lexus, Maxis, Mercedes, Nestlé, P&G, Pepsi, Siemens, Singapore Navy, Škoda, Standard Chartered, Toyota, Unilever, UOB, Vinaphone, Wyeth

Trade Associations

d&ad, Singapore Design Society

Currently No Recommendations
Looking for work
studiopro:Birger was verified as a studiopro on 20th November 2020
Annual 2020 ShortlistTHE MASK THAT ATE THE VIRUSPackaging
Project featured:REAL-LIFE SNAKE GAME
on 18th July 2020
Project featured:OLYMPIC BEAT
on 24th July 2020
on 29th July 2020
Project featured:The Beauty Underneath
on 15th June 2021

Birger Linke has been a Contributor since 31st August 2020.

Invite x3
Perm, Freelance, Temp-Perm
Mumbai, India
Skill Level
Senior, Director
German, English, Mandarin (Beginner)
Creativepool member since 8 July 2009