Pentameter offer a new approach to the agency client relationship. Styling themselves as a ‘transformation design company’, they provide consultancy in design, culture and digital innovation to facilitate change within people and businesses.
Pentameter is the child of many an impassioned coffee shop conversation, one which happens to be backed up by a over 20 years of combined experience and a shared ethos of sustainable embodied transformation. With their focus turned towards their first clients, Pentameter asked me to help establish and convey its own unique position. Working closely with both directors, our aim was to build a brand that shifts focus away from the trappings of RGB colours and saturated imagery, expected in the digital industries. Instead the visual language is simple, with the intention to humanise through the use of tactile and natural tones.
Pentameter operate as a tight core team, able to expand though their network of expert associates. For that reason – to build a brand from the inside out – consistency and clarity of brand message is as important across internal documents as much as external brand touch-points.
The designs shown are the foundations of the brand only. Their identity will continue to evolve with the growth of the agency and might not be reflected by the work presented here.