VHQ POST ops

ABOUT

Embodied by the 4 characters created, namely Leland (Daddy), Candis (Mommy), with their two children, savvy Etta and playful Tu, the Confectionery store concept of Sweet Dreams is visually played out through 3D projection mapping of these 4 characters frolicking & engaging with the various fun and whimsical elements in the colourful and compellingly designed Carnival and WaterPark “Sweet Dreams’ worlds . The product wall located at the entrance way serves as the perfect vertical backdrop for the said projected 3D animation to engage and to draw shoppers, kids or adults, alike, towards the fun & joyful Sweet Dreams themed stores created by Heinemann.

Date created: December 2017 2017-12-01T00:00:00+0000
Date published: 12 February 2018 2018-02-12T06:18:57+0000

MADEIT CREDITS

  • HeinemannClient
Annual 2018 ShortlistHeinemann sweet dreams - projectionOOH

Heinemann sweet dreams - projection

*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*

Comments