About me

Interdisciplinary creative director with extensive experience in the creative industries, particularly in advertising and virtual reality.

Successfully built and led high-performing creative teams, developing content for various virtual reality experiences recognised at global awards such as the Tribeca Film Festival, Webby Awards, and AIXR Awards. Experienced in a variety of extended reality projects, including story-based virtual experiences, Horizon Worlds content, mental health applications, real estate virtual viewings, and immersive training solutions.

Served as an advertising creative for 13 years at globally acclaimed agencies, including Media Arts Lab London, Pentagram London, 72andSunny Amsterdam, and TBWA. During this time, worked with Apple for over five years, gaining deep expertise in meticulous production processes and delivering high-level executions. Drawing on an advertising background, excels in storytelling across various media and possesses strong problem-solving skills to tackle creative challenges.

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