About us

Big Cat is an agency of strategists, creatives and communications experts. Together we turn instinctive ideas into distinctive brands.

Instinctive ideas are the ones that understand the quirks and irrationality of human nature. That know why your customers think, feel and behave a certain way – even when they don’t. And that interrupt and influence them in a way that matters to them.

Maybe it makes them laugh. Or see something differently. Or simply crave a big juicy burger…

Then it reasons them into action. To buy. To visit. To finally join the gym.

If you’re in and out of meetings, only surrounded by logic – sales data, performance analysis, efficiency metrics, and KPIs – how can you find those irrational ideas that stir people’s instincts?

We’ve got you.

For more than 20 years, we’ve drawn on human instinct and turned it into powerful reasoning that gets people to buy, care, think, feel and do stuff for all kinds of brands.

We know what makes people tick. And we can help you get them ticking.

We call it instinct in action.

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