ABOUT

Ryt Bank, a new Malaysian digital bank backed by YTL and Sea, is on a mission to redefine banking – not as what it is, but as it should be.

We partnered with Ryt Bank to create an identity under the concept "Your Ryt Hand of Support", capturing the essence of their promise: a personal, transparent, and accessible banking experience placed firmly in customers' hands.

By drawing on the expressive warmth of Malaysian hand gestures, we translated the idea of a private banker in your pocket into a distinctive visual language. A single illustrated right hand – reminiscent of a butler's glove – becomes the brand's hero asset, bringing service, care, and personality to every touchpoint.

Creating a bank by hand, for everyone.

Ryt Bank believes every Malaysian deserves banking done right. The "Ryt Hand" design concept visualises this commitment through an illustrated hand system that is approachable, vibrant, and deeply human. Each gesture communicates a specific moment – from approving transactions to fine-tuning finances – making the abstract feel tangible and the digital feel personal. Paired with a bold, digital-first colour palette and right-aligned typography, the identity brings together sophistication and playfulness, speaking to all Malaysians regardless of age or background. The aesthetic merges Ryt Bank's AI-powered intelligence with a warm, hands-on sensibility – making trust, clarity, and control both visible and felt.

"In shaping Ryt Bank's identity, our partnership with Design Bridge and Partners was instrumental in transforming a bold vision into a tangible, living system – one that Malaysians can see, feel, and trust. Together, we distilled the soul of the bank into a design language that's both distinct and deeply human. The resulting system – led by a vibrant colour code that reflects our energy and ambition and anchored by the visual language of the 'Right Hand' – is a bold expression of who we are: a bank built in Malaysia, by Malaysians, for Malaysians.

Every design decision, from the smallest icon to the full brand experience, is guided by care, innovation, and purpose – a reflection of our mission to deliver smarter, more inclusive banking that's truly done right." – Ryt Bank

Credits:
Jonathan Brodie – Creative Director
Bianca Mente – Design Director
Xin Yun Neo – Senior Designer
Shannon Lee – Junior Designer
Angel Lau – Junior Designer
Jessica Tan – Digital Creative Director
Bernadina Pramitasari – Film & Motion Designer
Clement Teo – CGI Artist
Danley Stone – Head of Client Leadership/MD
Ambrish Chaudhry – Head of Strategy
Gayatri Rana – Strategist
Yinxue Tay – Illustrator
Jason Liw – Senior Illustrator
Zara Duffy – Head of Growth