About me

I'm a design director with over 15 years of experience building brand identities across Europe and Asia. My work sits at the intersection of strategy and craft - turning complex business challenges into distinctive visual systems that resonate with real people.

Currently at Design Bridge and Partners in Singapore, I drive brand design projects for clients including Forest Carbon, Zespri, Opella, CapitaLand Investment, Ryt Bank Malaysia, and Hero FinCorp. My work on Forest Carbon has received over 19 international awards. I've also served as a jury member at Spikes Asia 2026.

Previously, I shaped large-scale identity systems at MetaDesign in Germany and China for brands such as Didi Chuxing, Škoda, Volkswagen, Xiaomi, and Meizu. I then led trivago's in-house corporate design team, building a more human, experience-led employer brand.

My practice spans brand identity, packaging design, and employer branding - with a focus on immersive storytelling and how brands behave beyond the logo. Recognised at Cannes Lions, The One Show, Creative Review, and Spikes Asia, among others.

Skills

Brand / Logo Design, Branding, Graphic Design, Packaging Design

Sector Experience

Branding, Design, Packaging

Awards

ADC Merit, Brand Impact Award, Cannes Lions - Bronze, Clios - Shortlist, Creative Review Annual Gold, Creative Review Annual Grand Prix, Creativepool Annual Gold, D&AD shortlist, Fast Company Award, Kinsale Shark Award, Luum Awards, One Show - Bronze Pencil, Spikes Asia - Shortlist, Spikes Asia - Silver, The Drum Award

Clients

CapitaLand Investment, Dulcolax, EltaMD, Forest Carbon, opella, Ryt Bank Malaysia, zespri