Beatriz's work

There is no title that could fix in my resume. With more than seven years of experience I have gone through the roles of art director, account executive and strategist. Although it may seem that I cannot find a role that fits my skills, the focus of all had always been the same: people. People as consumers to work for, but also people as colleagues to work with.

Since the last two years I have been working in an agency in Madrid as an Account Planner, in the Innovation Department. Part of my work here goes from project management, new business support, branding consultancy to digital campaigns development.

All my work has always been influenced by the early years working as an art director, so a creative orientation is the main feature that characterizes my work in all processes.