About me

I am an art director and senior graphic designer based in East London, with a strategic mind and a keen eye for detail.
My passion lies in distilling complex ideas into simple, beautiful and engaging creative solutions. Working across various industries I use my expertise and experience to fuel the potential in people and collaborate with and learn from others.
I shape visual cultures and create meaningful experiences for brands, agencies, and screens of the future.

I have worked on countless projects over the last 14 years, across a wide range of industries and creative outlets. I've pulled the strings on art direction, graphic design, and branding and identity design. I've created beautiful illustrations, eye-catching packaging design, and engaging web design that converts and looks good doing it. I've also been heavily involved in broadcast television, creating channel idents and opening titles for various shows, series, and programs.

My aim is to cut through our visually polluted environment with fresh and memorable designs. I produce work that marries essential beauty with equilibrium and ensures communicative effectiveness at the same time. I seek to tantalise and draw the eye, seduce minds through contrast, and overall for the visual impact of my work to remain in people's memory.