About us

BETC was founded in Paris and remains recognized as one of the most awarded agencies in the world. In Brazil, it was born in 2014, within the Havas group, and today it is already one of the largest and most modern agencies in the market. We often say that BETC is Sexy & Bold. Or, in French, Sexy et Audacieux. Sexy because we inherit creativity, good taste and French charm. Bold because we have a look focused on creativity that generates results. In other words, the BETC Paris savoir-faire with all the support of one of the largest communication groups in the world: HAVAS. Our mission is to elevate brands and businesses in all possible ways. It does not matter the category, product, service, channel, consumer. For us, the solution goes beyond traditional advertising. So we don't just create campaigns. We think of ideas that are culturally relevant. Let them see fashion, jargon and stay on people's minds. A pop way of doing things, in which the French way wins that “paranauê” that only the Brazilian knows how to do.

Clients

ALELO, China in Box, Citroen, Elegê, ELOPAR, eQlibri, Fox Channels, Fundação Pró-Sangue, Gendai, Hersheys, JDE, Jontex, Kero Coco, Livelo, LVMH, Olla, Pão de Açúcar, Parmalat, PepsiCo, Peugeot, Qualitá, Reckitt Benckiser, SBP, Taeq, Vanish, VEJA, Veloe