About me

Commercially savvy team player and creative minded professional delivering business growth by bringing consumer centric and data led approach. Creating new customer on-boarding, improving acquisition rates, increasing lifetime consumer value and retaining profitable customers within the financial services, FMCG, automotive, retail and telco sectors.

10 years+ working on local and global brands, leading projects and nurturing people.

Recently, at Digitas, I led the data transformation for Visa EU by translating Visa's vision into actionable workstreams and processes, allowing Visa campaigns to be consumer centric, bringing insight and intelligence to the creative process, and being proactive by building an In-flight reporting and optimisation dashboard, which included owned (, Social channel), paid (TV, Radio, Digital, OOH) and earned channels.

Previous to Digitas, I worked with brands to either:

Growing their customer life time value by building up sell and cross sell programmes, setting up hypotheses to define proposition, customer segmentation, type of channels and messaging for O2, Starbucks and ExxonMobil,

Improving customer/new user acquisition ROI either by increasing acquisition rate or reducing cost of acquisition by testing different scenarios and predictive modelling for American Express and Institute of Directors and Voyages-sncf

Developing retention and referral programs for Voyages-sncf, General d'optique and O2

And supporting brand led objectives by increasing user stickiness and frequency of visits on owned digital ecosystem Axe/Lynx, Sony Pro and Nicorette.

During these roles I have worked on brand level marketing, as well as full lifecycle marketing (acquisition to retention) to achieve strategic KPIs, across all product categories and territories. I have built and managed several teams, and I'm used to working with peers and clients remotely in different time zones.

I'm all about:

Taking a holistic approach of marrying offline and online channels, whether in B2B, B2C or B2B2C.

Creating online and offline customers experiences enabling growth

Optimising acquisition, retention and LTV with a test and learn approach

Segmentation and insight to drive business strategy and growth

Understanding why and how customers make decisions