About me

I am an award-winning Director of Strategic and Creative Planning. As a storyteller,
insight gatherer, and creative. I craft multichannel marketing communications and
advertising campaigns for international brands, experiences, events, and personalities.
For the last ten years, I have been working for a range of different ATL, BTL, and
integrated agencies developing award-winning insight-led digital communications,
advertising, marketing, and experiential campaigns.
My passion as a planner lies in the unearthing of those simple human truths, the
insights that light up the mind and help to see the problem in a new light. I push
myself in all my work to keep asking the question "why is that
something truly illuminating. Then the hard work starts, how to then harness the
insight, provide the creative team and the brand with a provocative "What if
inspiring proposition or a stirring call to action.
I then take those insights and make brands famous, create award-winning content,
generate word of mouth, make headlines, encourage social likes, kick-start
conversations, protect reputations, and of course, drive the bottom line.
I cut my teeth in the world of Earned Media, spinning stories, and crafting headlines
for technology, gaming, sports, corporate, and FMCG brands.
A sports junkie - I have written and delivered award-winning sponsorship activation,
marketing and communications campaigns for brands, governing bodies, and major
tournaments, including 5 Summer and Winter Olympic Games.
Some of the brands I have been lucky enough to work with include Rolls Royce,
Montblanc, Nintendo, Konica Minolta, Sony, Lloyds of London, Moneybox, Guinness,
Motorola, Facebook, Google, Honda, Toyota, Chevrolet, Adidas, Samsung, Pernod
Ricard, SABIC, Qiddiya City, Formula E, EY, AMRO, Heinz, Bentley, Nike and FIFA.

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