About me

38-year-old Mexican with extensive experience in the advertising industry; he has worked for TBWA Mexico, (anónimo), Ogilvy, DDB & Leo Burnett. Currently, he works as Executive Creative Director / Creative General Director at BBDO México.

He has worked with important national and international brands, among which are Coca-Cola, Nike, Librerías Gandhi, Absolut Vodka, Mars, Bayer, Sabritas, Pepsico Volkswagen & Cerveza Corona, his work has won various local and international advertising awards at festivals such as Cannes Lions, Círculo de Oro, FIAP, El Sol, El Ojo de Iberoamérica, One Show, FICE, among others.

He is also very interested in preparing young talent in the creative industry. He has given classes, workshops, courses and conferences in different universities and creativity schools in the country.

Courses & Conferences Taught

- Teacher at Brother México for 2 years and at Miami Ad School México for 4 years.

- 5 different classes taught at Miami Ad School.

Storywriting, Short & Sweet, Everything is Media, Ideas First & Creative Industry.

Creator of the Creative Reboot Course for Miami Ad School under the MAS Pro platform with more than 200 students.

-Creative Director of the "Cátedra Ogilvy" Platform given to the students of the Tec de Monterrey Campus Querétaro.

- Conference "Why we are as we are" given at the UDLA Puebla.

- Conference "Creativity" at the UAEH Universidad Autónoma del Estado de Hidalgo.

- "Creativity" conference given at the Switch 2015 event of the Startup México Platform in San Miguel de Allende.

- Creativity-Insights & Conceptualization Course Genomma Lab México.

- Storytelling & Presentation Skills Turner LATAM course.

- Creativity course given for the Luxury Lab platform (Luxury brands).

- Conference "Strategic Creativity" given with JP Camargo in Socialand.

- Conference "Creatividad & MAS México" in TAG DF.

- Conference "MKT Experiental" in Expopublicitas 2015.

- Creator of the content platform "Good Questions" for Expopublicitas.

- Course "Briefing-Feedback-Creativity" given to the brand managers of Coca-Cola Mexico.

:: JURY MEMBER ::

SOL DE BILBAO 2015 Category: Media, Direct, Promo

YOUNG LIONS 2014 Category: Film

YOUNG LIONS 2016 Category: Film

YOUNG LIONS 2018 Category: Film

Círculo de Oro 2016 Category: Film, PR, Content.

MEMBER OF THE BOARD OF DIRECTORS OF THE CREATIVE CIRCLE 2016

"ANGEL DE LA RADIO" 2013

"ANGEL DE LA RADIO" 2015

Skills

Advertising, Audio Visual, Brain storming, Brand Stategy, Content, Copywriting, Creative, Creative Direction, Digital Marketing, Script Writing, Social Media