Ben Woolf
Creative Director
ABOUT
Stongbow's positioning was HARD EARNED, aimed at the working-class hard worker who deserves nothing less than a refreshing sip of an ice-cold Strongbow at the end of the day.
We were tasked to come up with an experiential idea at the Isle of Wight Festival that could bring that idea to life.
So we recruited 5 guys, and 5 days before the festiva - they were on site building their very own pub - the hardest graft, for the best sip of Strongbow.
MADEIT CREDITS
-
StrongbowClient
-
RPM LtdAgency
-
Catherine SterryArt Director -
Michael BettsCreative Artworker -
ReubenCreative / Art Director -
Rebecca Collinsmarketing manager -
Tom StennerSenior Account Manager -
Thomas DavenportProduction Assistant -
Ben WoolfCreative Director -
Katie ReiffensteinSenior Account Manager -
Samantha StockwellSenior Account Manager -
Theo BrownSenior Account Manager -
Datch DatchensCreative / Copywriter
Back to Strongbow - Pub Build project