Ben Woolf Creative Director

ABOUT

Stongbow's positioning was HARD EARNED, aimed at the working-class hard worker who deserves nothing less than a refreshing sip of an ice-cold Strongbow at the end of the day.

We were tasked to come up with an experiential idea at the Isle of Wight Festival that could bring that idea to life.

So we recruited 5 guys, and 5 days before the festiva - they were on site building their very own pub - the hardest graft, for the best sip of Strongbow.

Date created: August 2012 2012-08-01T00:00:00+0100
Date published: 11 August 2017 2017-08-11T10:46:02+0100

MADEIT CREDITS

  • StrongbowClient

Strongbow - Pub Build

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