About me

So Far So Good (SFSG) deliver insight-driven, digital-first branding for startups and trailblazers.

Alongside SFSG, I head up the creative team at Feed, managing a team of creatives across the world to produce Social, CRM and Display Advertising for eBay, Ancestry and Gumtree. I have also redefined our creative agency's brand identity, positioning and digital presence. Used custom SVG animation to modernise Zopa's digital shopfront and effectively communicate their broader product offering. As well as visualising data to digitise Virgin Active's luxury experience.

I joined H+K in 2019 to help steer the digital direction of The Studio working alongside its Creative Directors. My participation in an award-winning overhaul of Nestlé's internal product helped to revolutionise their approach to e-Learning. I have worked with Go Ultra Low to transform the way they onboard new customers to Electric Vehicles, combining bespoke illustration with an innovative online form experience to convert people to greener transportation.

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Cristina Roa

Executive Creative Director, VML

Colombia

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Turtle

Canada

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Antonino Lupo

Senior Content Manager, Battenhall

United Kingdom

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Michael Tomes

Founder, Creativepool

United Kingdom

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Ben's Followers

Cristina Roa

Turtle

Antonino Lupo

Michael Tomes