About me

I'm a creative-unicorn with over 15+ years industry experience working on clients such as Vodafone, Pfizer, Janssen, Jaguar, Land Rover, BMW, Unibet, American Express, Colgate, LinkedIn, Microsoft, Huawei, Purina and Nestlé... at agencies big and small, the most recognisable being from the Ogilvy, BBDO, Lowe, Y&R and JWT networks.

I offer all the integrated, digital, social & content skills you'd expect from a senior creative including: ideation, creative strategy, art direction/design/writing, campaign planning, studio direction, photography and video direction, campaign implementation, client management and mentoring. I'm also happy being hands-on, artworking and retouching to an output standard. Overall, I think of myself as a problem solver / ideas guy.

I'm often contracted specifically for my strategic abilities, working across pitches and complexed or political campaigns. So, I can position a campaign perfectly to brief or when required, push the limits to enable a fresh perspective on a brand requiring reinvigoration.

You'll notice that my portfolio is rather diverse, covering a wide range of ATL & BTL channels and sectors: pharma, NGOs FMCG, financial, telco, insurance, agri, petro corp, government, gambling, B2B

and B2C... This broad experience has made me into a holistic problem solver, allowing me to immerse into any demographic's world-view with fresh eyes, whilst drawing from my wider skillset and experience.

I'm passionate about creativity - it's a way of life and I work super hard at it. When I'm not being creative at work, I will often be found painting, photographing, producing jewellery, upcycling or out in the streets at night mapping structures, doing guerrilla augmented reality projections (yes, I'm a creative nerd).

Amongst my colleagues, I'm known as the guy that can magically make it all happen. I love nothing more than being in the thick of it, whether that be winning new business or producing award worthy work.


Art Direction, Company culture, Content, Copywriting, Creative Direction, Digital Marketing, Digital Strategy, engagement, Event Design, Experiential Marketing, outdoor advertising, Social Media, Strategy Planning, Team Management

Sector Experience

Agriculture, Automotive, Finance, FMCG, Gambling, Government, Insurance, Pharmaceutical, Renewable Energy, Sports, Telecoms


Effectiveness Awards, Effie\'s - Gold, Local and international awards


American Express, Colgate, Fonterra, Janssen Herr Prooductions, Nestle UK, New Zealand Rugby Union, PFIZER, Unibet, Vodafone

#225 Ranked Creative Director
Currently No Recommendations
Project featured:Child Labor Free – UK Launch Campaign
on 2nd December 2020
On the web
Perm, Freelance, Temp-Perm, Remote
Skill Level
Senior, Director
Creativepool member since 26 November 2020