About me

I'm an integrated native thinker and doer across the entire comms and experience workflow; creative strategy, concept development and content creation.


I'm not a traditional art director. Having started as a digital designer when ad agencies didn't do digital, I've made my way up to Senior integrated creative and lead in various top integrated/ATL agencies in London. I've worked in every media.
I've spent many a moon casting and directing photo shoots/video shoots, video editing, v.o. recording and shot selecting for concepts and ideas I brainstormed, storyboarded and developed.
Also, I grew up among three other different culture and languages, so my approach to briefs is always slightly different to other people. I'm curious, empathetic and imaginative and I love what I do.
I'd be great to speak to you in person about what I could bring to this role.

Skills

Advertising, Art Direction, atl, Brand / Logo Design, branded content, Campaign Planning, casting, concepts, Content, Creative Direction, creative strategy, Digital Marketing, Digital Strategy, directing video, ideas, integrated, ooh, photo shoots, Print, Social Media, Strategy Planning, ttl, Video Editing, video shoots,

Sector Experience

Advertising, Animation, b2b, Banking, beauty, Charity / Not for profit, Communications, content, Design, digital, Digital (SEO, PPC, SEM...), Film (Short / Documentary), FMCG, integrated, Interactive, Marketing, Outdoor, Personal Care, Pharmaceutical, PR, Print, Radio, Retail, social media, Startegy, Telecoms, Television, video

Awards

BIMAs - Shortlist, Cannes Cyber Lion, DADI\'s, M&M Global Award, The Drum Award, The ECHOs

Clients

Abbey, amazon prime, Arnold Worldwide, Arup, Bacardi, Bacardy, BBC Radio, BBC Worldwide, Belvita, British Airways, Bruno Banani, Davidoff, Deloitte, Diageo, Digital Health, Disney, Disney Channel, Domino Pizza, DRAFTFCB, FCB Inferno, Fish4, Fluxus, Ford, Forevermark, Fox Kalomaski, freeform.London, Frontline, GOOD Agency, Google, GOSH, Great In 8, Great Ormond Street Hospital, Grey London, H&K Strategies, Heal's, Hiveworks, HM Treasury, Hoegaarden, ILN, Imperial Tobacco, IRIS, John Lewis, JWT, KPMG, LAW Creative, LEGO Group, Lenor, Leo Burnett London, Lil'Lets, Linde, Linkedin, Maille, Max Factor, MCS Creative, Merck, Mint, Morrisons, MRM Meteorite, Napier University, NHS, Nicorette, Nimbla, Nivea, Nokia, Nokia, NWP, Ogilvy & Mather London, Old Spice, Orange, Ovaltine, Pantene, Peta, PFIZER, Philadelphia, Philips, Pokemon, Possible, Post Office, Prudential, PULZE, Radio Times, Rapier Ltd, RAPP, Refresh, Revlon, RoC, Roche, Roche Bobois, Saab, Sainsbury, Samsung, SCJohnson, Ski Andorra, Stella Artois, TalkTalk, TalkTalk, TBWA\GGT, TBWA\Worldhealth, Teaching Agency, Tesco, The Moment, The Project Factory, three.co.uk, TMP Worldwide, TomTom Communications, Total, Trinny, TRW, Twinings, Ubisoft, Unicef, University of Nottingham, Vauxhall, Virgin Media, Virgin Media Business, Vivid Lime, Vize Magazine, Vodafone, Vodafone Ireland, Vuse, Whitbread, Wunderman