With the past few months’ post-Olympic and current Paralympic highs, it feels natural to celebrate performance.

Channel 4 had a big job on their hands with the tricky second album but raised the bar to take performance way beyond the sporting arena – broadening the appeal and ensuring they’ll cut through all the other sports mania around. Bravo. A moving, big-thinking performance piece.

The other piece deserving applause was BetFair – the ambition and epic delivery of the pre-event story is well crafted – so much so that the brand name feels a bit of a surprise at the end. Beautifully shot with a cinematic feel throughout, it is a visual celebration of all that goes into a great performance.

I love the awkward delivery in the Whitehall Samsung spots – many don’t – however cheesy or good, they are memorable. And isn’t that what we all want from a good performance?