About me
A creative, empathetic and versatile freelance copywriter with over 17 years of experience in digital
and print copywriting, with expertise in brand storytelling and tone of voice. Translating complex
concepts and messages into clear, engaging and customer-centred, strategic narratives that
resonate with target audiences is second nature to Becky. As the founder of a successful lifestyle
blog and associated social channels, Becky demonstrates her skills for writing long-form copy,
SEO optimisation and Wordpress. Her five years as a broadcast journalist gave her expertise in
research, fact-checking, interviewing, presenting and fast-turnaround news-writing.
Becky is a tone of voice specialist, bringing expertise in developing engaging narratives for diverse
brands, including Avon, Isagenix, JuicePlus, Gü and many founder-led fashion and lifestyle brands.
With a proven ability to elevate brand voices, Becky is a communications expert, adept at creating
content that resonates with a variety of audiences, ensuring alignment with brand identity and
strategy. Becky offers creativity, a collaborative approach, attention to detail and the ability to
juggle priorities.
Skills
Content, Copywriting, Email, Email Marketing, SEO, wordpress
Sector Experience
Beauty, FMCG, Food & Beverages, Healthcare, Sustainability, wellbeing, wellness