About me

I'm a Creative Director in sustainability. I help NGOs communicating complex science-related issues and translating them into engaging pieces: from data visualisation and reports to animations, films and social media content. I also help commercial businesses communicating their sustainability roadmaps and theory of change.
I have been a Designer, Art Director and Creative Director in advertising, working mostly in London and previously in Milan, in Germany as well as Bolzano, where I'm from. For over 15 years I've been concentrating my efforts in helping multinational businesses to increase their revenues but in parallel my interest in sustainability and conservation grew. This created more and more internal friction, until 2 years ago when I took the decision to quit my commercial work and career almost completely to dedicate my time and energies to projects related to the greener good. This decision opened the door for me not only to learn a whole new world of approaching creativity and design thinking, but also gave me the amazing opportunity to work in Indonesia, one of the countries that holds the greatest biodiversity and is fighting hard not to be exploited by international corporations.
I now work between the UK and Indonesia for Catalyze, a communications and system design company totally dedicated to sustainable development. As their Creative Director I lead and mentor their team of digital and print designers, strategists and copywriters, raise the bar in terms of international credibility and liaise with clients. My experience in advertising helps me use commercial strategies and acumen to push clients to create cutting edge work, even when they are often understaffed and don't have a lot of funding. I've been working with NGOs like WWF and RSPO to help them promote their sustainability programs and policies to businesses, created more general public education pieces on their social media, delivering a wide range of formats aimed at different target audiences. We work for commercial clients like Wilmar, one of the largest palm oil producers in the world, to help them communicate their roadmap to become incrementally more sustainable. We also received a grant from the Packard Foundation and we're working as facilitators to construct and apply a theory of change around sustainable fishing.
In my period in Bali I also worked with the local community to create a social media campaign to persuade people to stay home during the Covid19 crisis.
In 2016 I joined BAE Systems Applied Intelligence, in the cybersecurity department, one of the largest defence companies in the world. Although working for defence was a controversial choice, I was exposed to a unique set of projects that were pioneering in social security, data analysis and innovative tech to help goverments protect the vulnerable and businesses and offer better services.
My work in advertising revolves mostly around brand awareness and product launches with integrated and digital campaigns. This allowes me to be aware of how audiences behave online and be constantly up to date with the latest platforms and technologies. I've been working with global brands - L'Oreal, Durex, Virgin, Ikea, Unilever and Activision to name a few.
I think sustainability is a fast growing world that is coming to a huge tipping point with what we're experiencing through the Covid19 pandemic. Communities are finally realising the need to construct a more sustainable future that doesn't impact nature in such a destructive way, and is more humane and empathetic.

Skills

Art Direction, Brand / Logo Design, Creative Direction, Digital Strategy, Graphic Design, Interactive Design

Sector Experience

beauty, entertainment, Healthcare, sustainability

Awards

Cannes Lions - Shortlist, DMA Award Shortlist, Webby Award

Clients

Activision, Durex, RSPO, Unilever, Wilmar, WWF