The Ladies Purse Day Meeting in November is a popular event in Hong Kong's racing calendar, particularly among celebrities and the fashionable set keen to show off their latest styles.
First, run in 1846, the Ladies' Purse is one of Hong Kong's oldest races. In a tradition established for well over a century, ladies would attend the event dressed in their finest outfits, while the owner, trainer and jockey of the winning horse would be awarded gold sovereigns by a renowned lady. Nowadays, the winner is presented with a gold coin inside a purse as a memento in honour of this venerable tradition.
By invitation from the Hong Kong Jockey Club, we were working closely with the club to provide a wide range of creative services to support this event. Services including branding development, products development and packaging design.
From AirPods case to handbags, we have brought a lot of new ideas to the merchandise category, trying to bring a refreshing feeling to the members and customers who are interested in this event and competition. We use dirty pink and dark green as the primary colour, and the polygonal cutting line as the principal element to increase the fashion sense of the brand and all merchandise design.