ABOUT

As we developed the strategy and identity for BBC Nordic, when coming to the idents we aimed to create a set of 5 films that felt unified but also unique in their own right. We used the brand principles (Warm Connections, Bright Entertainment, Cultivating Contrasts, Illuminating Moments) as jumping off points for 4 of the idents, and the over-arching brand idea ‘The Bright Side’ and the brand palette as the brief for the fifth ‘generic ident’. Employing the core brand device prism edge’ as a consistent thread through all, which embodied different themes via its behaviour and motion.