About me

Creative leader with 15+ years' experience building brands, developing teams, and leading creative functions across hospitality, energy, pharmaceuticals, ad-tech and financial services. My experience spans local, regional and global markets across Europe, North America, the Middle East and Asia-Pacific, partnering with organisations at every stage of growth.

I specialise in translating complex business objectives into creative strategies, campaigns and systems that deliver measurable results. Throughout my career I have built and developed creative teams, established scalable processes, managed agency and stakeholder relationships, and led creative functions supporting both regional and global growth.

My experience spans financial services, insurance, ad-tech, energy, pharmaceuticals, hospitality, sustainability, data and not-for-profit sectors. I have directed creative for both B2B and B2C audiences, working with organisations ranging from SMEs to global brands including O2, eBay, Emirates, Ralph Lauren, Boots, Dr. Martens, DreamWorks and The North Face.
Along the way I have been recognised with awards for visual identity, editorial design and data visualisation, while delivering work across more than 30 countries and leading teams responsible for brand development, campaign delivery, creative operations and business growth.

Bash's work

M&A Annual Report 2025

Omniverse - AstraZeneca

The Howden Mens European Injury Index 2022/23 and 2023/24

Howden Tiger

Old Compton Brasserie

Joe's Southern Table and Bar

Tropicana Beach Club

Dreamworks Menus

Tribe

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