About me

Creative leader with 15+ years' experience building brands, developing teams, and leading creative functions across hospitality, energy, pharmaceuticals, ad-tech and financial services. My experience spans local, regional and global markets across Europe, North America, the Middle East and Asia-Pacific, partnering with organisations at every stage of growth.

I specialise in translating complex business objectives into creative strategies, campaigns and systems that deliver measurable results. Throughout my career I have built and developed creative teams, established scalable processes, managed agency and stakeholder relationships, and led creative functions supporting both regional and global growth.

My experience spans financial services, insurance, ad-tech, energy, pharmaceuticals, hospitality, sustainability, data and not-for-profit sectors. I have directed creative for both B2B and B2C audiences, working with organisations ranging from SMEs to global brands including O2, eBay, Emirates, Ralph Lauren, Boots, Dr. Martens, DreamWorks and The North Face.
Along the way I have been recognised with awards for visual identity, editorial design and data visualisation, while delivering work across more than 30 countries and leading teams responsible for brand development, campaign delivery, creative operations and business growth.

Skills

Advertising, Creative Direction, creative strategy, Editorial Design, Graphic Design, Motion Graphics, Packaging Design, UX/UI, Video Production, visual identity

Sector Experience

AdTech, Advertising, Creative Services, Finance, Hospitality, Insurance, Marketing, Pharmaceutical

Awards

Creativepool Annual Shortlist, Data IQ - Best Data Visualisation or Data Story 2024 (Howden Men's European Football Injury Index 2023/24), Restaurant Marketing and Innovator - Best New Visual Identity 2017 (Tropicana Beach Club)

Clients

Absolut Vodka, Aptamil, Astrazeneca, Bill Wyman's Sticky Fingers, Bose, Boulevard Brasserie, Cafe De Paris, Captify, Coinburp, Curves Gym, Dr Martens, Dreamcatchers Muse, Ebay, Emirates Airlines, Fit Medical Weight Loss, Giff Gaff, HMG, Howden, Imodium, Institute of Practitioners in Advertising, J&J, Jack Beard Photo, JK Mortgages, Joe's Table and Bar, Mark Helton, Maxwell, Nespresso, Palm Court Brasserie, Petit Filous, PJ's bar and grill, positive headspace, Ralph Lauren, roadhouse, Robinsons, Ryan Anderson Personal Trainer, Smarties, SQUARE, the Beauty Loft, The North Face, Tropicana Beach Club