About us

The Creative-First Experiential Agency for Shareable Brand Experiences

As a leading brand experience agency, we specialise in turning brand campaigns into disruptive, physical and tactile environments that challenge creativity and get consumers excited.

We conceptualise, design and install immersive environments that evoke emotion, spark conversation, and drive long-term loyalty and create long-term fans. This is why global brands trust us to push boundaries. Whether you are an independent disruptor or a global brand in beauty, fashion, or the FMCG sector, our mission is simple: to create work that consumers authentically engage with and remember.

Skills

Experiential Marketing

Sector Experience

Beauty, Fashion, FMCG

Awards

FMBE, PoPAI Award - Bronze, VM&Display

Clients

&Other Stories, Beam Suntory, boots, Charlotte Tilbury, Clarins, Coty, E.T Browne, Forma brands, Kendo Brands, Kith, L`Oreal, Mattel, Sculpted By Aimee, The Swatch Group, Vieve

Ranking
No Ranking
Recommendations
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Currently No Client Rating
Achievements
Project featured:YSL Beauté | Love Games | Dua Lipa UK Tour
on 13th April 2026
Contributor:

Backlash has been a Contributor since 25th November 2015.

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Founded
2017
Size
11-50 People
Creativepool member since 10 April 2026