About me
I previously worked at Unilever PLC, within their Brand Building department, as well as worked as a content developer for 3 years with the FTSE 250 brand, PZ Cussons, as a member of their digital marketing team.
At PZ Cussons, I was responsible for developing blog, website, and email content for their electricals and food & nutrition categories as well as their respective social media strategies.
Key to success in each of my projects was driving strong search performance, and high engagement with our Calls-To-Action. I am, therefore, very familiar with tools such as Google Analytics and SEO Moz amongst others. I also have a lot of experience working with various CMS platforms such as Magento and WordPress, and have worked with the eCRM platform, Smart Focus, extensively.
I enjoy writing articles and have written several for various Nigerian publications including: Bella Naija, Lost in Lagos, and 360 Nobs.
I have a BSc in Consumer Behaviour and Marketing from The University of Reading and an MSc in Marketing and International Management from Henley Business School. I am currently working remotely towards an MA in Advertising, Branding and Communications (the course ends at the start of November so I am happy to start working ASAP).