About me

Brand & Marketing Communication Director with extensive experience in building, evolving, and governing brands at international scale.

I work at the intersection of brand strategy, creativity, and business impact—from defining clear brand foundations to translating them into strong visual identities, campaigns, digital ecosystems, and content that resonate across markets.

My background covers group brand architecture, brand governance, digital brand platforms, creative direction, and international rollouts, always with a strong focus on consistency without losing local relevance.
I regularly collaborate with creative agencies, local marketing teams, and leadership to turn strategic intent into meaningful, high-quality brand expressions.

I am particularly attentive to:
- Clarity and strength of the brand idea
- Creative expression with purpose, not decoration
- Craft, coherence, and execution quality across touchpoints
- The ability of brands to create emotion, pride, and connection, both internally and externally

I strongly believe that strong branding goes beyond aesthetics—it's about meaning, alignment, and impact over time, supported by creativity that serves a clear and compelling vision.