Experienced UX/UI Visual designer with many years in the industry who has worked in agencies, in-house design teams and freelance on global brands in London and Amsterdam
designing a broad range of digital products, such as websites, mobile and desktop apps., digital branding, digital campaigns and innovation. Trained as a graphic designer, he has in-depth understanding of the role of colour theory, typography, composition and icon-
ography in visual communication design. A highly qualified and skilled UX and UI
designer that applies Design Thinking insights to all his design solutions ensuring at the same time that client's business requirements and expectations are met. He employs the Visual Design Principle throughout the process to create an intuitive user experience, bringing value, usability, and desirability to the end product. His iterative mindset ensures good repeated user testing, in-depth design evaluation and solid prototyping aiming to get a better understanding of user's needs. His creative process starts with researching, sketching and storyboarding to inspire ideation to create innovative concepts. A collaborative hands-on creative that has extensive experience working in cross-functional teams to develop and execute digital products involving many stakeholders. A solid creative thinker with a natural ability to manage and organise. He forges strong relationships with the team and clients through an open communication style and approachable nature.