About me
I am a multidisciplinary Graphic Designer, Illustrator, and Creative Director with over 15 years of experience building brands, leading creative teams, and delivering work across packaging, brand identity, illustration and campaign creative. I am available for both permanent roles and freelance projects.
For over 12 years at Winning Moves UK, I built my career from designer to Head of Studio, leading a creative team of up to 18 people across six countries. I worked across some of the world's most recognised licences, including Hasbro, Disney, Marvel, Lucasfilm, Warner Bros., Ubisoft, Queen and Iron Maiden, owning the visual direction, brand standards and packaging from concept through to global retail.
In December 2024, I founded AstroYeti Design Co., a branding and illustration studio for ambitious businesses that want to stand out.
I love building things that last - whether that means leading a team, owning a project from brief to final artwork, or finding the idea that makes a brand impossible to ignore.
Skills
Brand / Logo Design, Dimension, HTML, Illustration, illustrator, InDesign, Packaging Design, Photoshop, Studio Management, Team Management, Typography