ASOS plc
London
ABOUT
While freelancing at the asos head office in Camden, I was handed the task of branding and designing the complete summer campaign for menswear 2016. I was briefed by the head of design and pitched 2 ideas to the directors of menswear. The directors unanimously chose their favourite and from there I designed the digital hub of the asos website, animated versions of the logo, image styles and campaign assets for not only the UK market but 5 translated versions of their website. This was approximately 3 weeks work.
Back to ASOS summer campaign project
Richard
Creative Director / Brand-writer, Meda
United Kingdom