Q. What do you do
A. I run a copywriting consultancy called We Write Copy. I'm a copywriter, editor, blogger and proofreader- and I'm actually rather affable in person and not the grumpy old man I can sometimes appear to be in my blogs for Creativepool!.
Q. My favourite ad campaign
A. Anything by Volkswagen, dating right back to "Lemon" in 1960.
Q. I wish I'd Created..
A. The scripts for the Orange cinema ads. Particularly the Rob Lowe and Darth Vader ones. Plus the iPhone.
Q. If I were a brand I'd be ...
A. Not Hollister. Insisting on getting coiffured, open-shirted teenagers to stand around limply in a darkened shop and say "what's up