About me

Hey there! I'm an Art Director and Creative Consultant with over 25 years of experience, with 15 years in digital. I'm all about creative thinking and craft of creating world class advertising that is engaging, entertaining and disruptive.

In parallel with working with ad agencies I've also have a passion for helping brands outthink their competition through strategic creative thinking, based on human insight.

For many brands, partnering with freelance creatives offers accessibility, scalability, and exceptional value. I understand the challenges faced by smaller to medium size enterprises, often constrained by limited resources as they endeavour to establish their presence and marketing efforts.

My objective is to provide agile, tailored solutions that align with your budgets and requirements while upholding the highest standards of quality.

By engaging with me and my freelance colleagues, you not only gain a service provider but also a committed ally invested in your business success. Together, we can ensure consistency and clarity in your brands communications and strategy, giving you a competitive advantage. Your success is our success.

My happy clients include Chemistry, The Tenth Man, BBDO (Dublin / London), Bartle Bogle Hegarty (Dublin/London), F&B Huskies, OneCore, Cogs & Marvel, Zoo Digital, Dynamo, Heritage One, Javelin, Connelly Partners (Dublin/Boston), TBWA, Folk Wunderman Thompson, WE-KICK, CMS Marketing, Oliver, Ogilvy (Dublin), The Creed, Publicis (Dublin), ebow, The Public House, Carrolls Irish Gifts, Click&Go Holidays, Paddy Power, Spotlight Oral Healthcare, SKMMP, TG4, Harte Media and The Irish Examiner.

Skills

Adobe Creative Suite, Creative Concepts, Strategic Thinking, Advertising Concepts, Digital Advertising Concepts, Social Media, P, Art Direction, Copywriting, Creative Direction, Generative AI, Mid-Journey, Photography, Photoshop, Print Production Managment, UX/UI, Video Production

Sector Experience

Accounting & Finance, Automobiles, Banking, Design, Fashion, FMCG, Food & Beverages, Generative AI, Logistics & Supply Chain, Packaging, Pensions & Insurance, Pharmaceutical, Retail, Travel & Leisure, UI / UX

Awards

Advertising effectiveness awards, Chip Shop Award, Digital Media Award, EPICA Award - Bronze, ICAD Award, Kinsale Shark Award

Clients

BBDO Dublin, BBH Dublin, Chemistry, Core Creative, Droga5 London, Ebow, Folk Wunderman Thompson, Forsman & Bodenfors Canada, In the Company of Huskies, Ogilvy Dublin, Publicis Dublin, RichardsDee, Rothco | Accenture Interactive, TBWA Dublin, TBWA London, Zoo Digital Dublin

Trade Associations

Digital Marketing institute, Institute of Advertising Practitioners of Ireland, Institute of Creative Advertising and Design