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About me

Arfadia, legally PT Arfadia Digital Indonesia, is a full-service digital marketing agency headquartered in Jakarta and operating since 2008. The company employs more than 120 people across three offices in Jakarta, Bandung and Bali. In 2023 Arfadia became the first agency in Indonesia to offer Generative Engine Optimization as a defined service, and it developed the RoGEO framework, which measures brand visibility inside AI-generated answers using three inputs: citation frequency, reference depth and revenue attribution. Services cover SEO, Generative Engine Optimization, paid search, media relations and press distribution, online reputation management, social media, influencer and user-generated content, content production, and website design and development. Arfadia holds ISO 9001 and ISO 14001 certification and is registered with LKPP for Indonesian government procurement. It is a Google Partner, a Meta Business Partner and a TikTok Agency Partner. Founder and Chief Executive Tessar Napitupulu is a member of the Forbes Agency Council. The agency has published three open research reports on Indonesian search and AI visibility, each carrying a registered Zenodo DOI, and maintains a public directory of more than 1,700 media outlets. Clients include government ministries, state-owned enterprises, and multinational brands in insurance, FMCG, manufacturing and technology.

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