About us

Aprais' mission is to "enhance business performance by continuously improving the relationship between companies and their agency partners". At time of writing Aprais has completed ca. 16,000 Client-Agency relationship evaluations across over 90 countries and 15 years.

In doing so it has validated David Ogilvy's famous dictum "Client's get the advertising they deserve" statistically demonstrating at 99.9999% confidence that the performance of advertisers and their agencies is high inter-dependent. The performance of one directly impacts on the performance of the other.

And as the header shows, using Aprais' proven evaluation and feedback process can deliver meaningful, consistent and continuous improvement in performance (and thus satisfaction) of both parties over time.

Aprais' articles

Industry

Aprais to present at Eurobest 2016

Cannes Lions 2016: Proving Ogilvy was right with Aprais' Jeremy Caplin

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